Anowave Conversion Tracking

Please find below a useful information how to configure and use the app

How to implement Meta CAPI for Shopify using Anowave Conversion Tracking

Step 1: Activate Meta CAPI from app dashboard

Using Anowave Conversion Tracking app for Shopify is the fastest and most secure way to add any CAPI conversion tracking to your Shopify Store. We support 9+ Ad networks. From the app dashboard, locate Meta Conversions API (MCAPI) - Server-Side event tracking and click CONFIGURE

Step 2: Enable toggle

Turn on - Enable Meta Conversion API (CAPI) Server-Side event tracking toggle

Step 3: Insert Meta Conversions API Pixel Id

How to Find Your Meta Pixel ID The Meta Pixel ID is a unique identifier used to track visitor activity on your website. Since 2024, Meta has transitioned Pixels into "Data Sets," but the ID functions exactly the same. ​Sign in to Meta Events Manager. Select your Business Account from the dropdown menu in the top right. In the left-hand sidebar, click on Data Sources (the icon looks like a triangle/circle). Click on the name of your Pixel or Data Set. Your ID will be displayed in the Overview tab, right under the name of the data source.

Step 4: Insert Meta Conversions API Access token

How to Generate a Meta CAPI Access Token The Access Token allows your server (or a tool like GTM Server-Side) to communicate securely with Meta’s servers. You must have Admin permissions for the Business Manager account to generate this. ​Open Events Manager: Log in to Meta Events Manager. Select Your Data Source: * Ensure the correct Business Account is selected in the top right. Click the Data Sources icon (triangle/circle) on the left. Select the Pixel or Data Set you want to use for CAPI. Go to Settings: Click on the Settings tab in the top navigation bar. Find the Conversions API Section: Scroll down until you see the header Conversions API. Generate the Token: Look for the "Set up manually" subsection. Click the blue Generate access token link. Save Securely: * A long string of characters will appear. Copy it immediately. Meta may not show this specific string again once you refresh the page. Store it in a secure location (like a password manager or as an environment variable).

Step 5: Click SAVE

Click Save to connect the pixel. From now on the Meta CAPI is automatically connected and you will start seeing events in your Meta Event Manager.

How to implement OpenAI Ads Conversions API for Shopify

Step 1: Activate OpenAI Ads Conversions API from app dashboard

Using Anowave Conversion Tracking app for Shopify is the fastest and most secure way to add any CAPI conversion tracking to your Shopify Store. We support 9+ Ad networks. From the app dashboard, locate OpenAI Ads Conversions API and click CONFIGURE

Step 2: Enable toggle

To show pixel options activate OpenAI Ads Conversions API toggle

Step 3: Insert Pixel ID

To find your OpenAI Pixel ID, retrieve it directly from your OpenAI Ads Manager dashboard: Log in to your OpenAI Ads Manager account. Navigate to the Conversions tab. Locate your web data source configuration. Your Pixel ID will be displayed in the data source setup area. Copy the identifier string to use in your tracking tags or server-side integration.

Step 4: Insert OpenAI Conversions API Key

To generate or retrieve your OpenAI Conversions API (CAPI) Key, follow these steps inside the OpenAI Ads portal: Log in to your OpenAI Ads Manager account. Navigate to the Conversions tab. Locate the Conversions API section. Click Generate API Key. Copy the key immediately and save it in a safe place.

Step 5: Click Save

Click Save to save settings and activate pixel

How to implement TikTok Pixel Conversions API in Shopify

Step 1: Activate TikTok Pixel Conversions API from app dashboard

Using Anowave Conversion Tracking app for Shopify is the fastest and most secure way to add any CAPI conversion tracking to your Shopify Store. We support 9+ Ad networks. From the app dashboard, locate TikTok Pixel Conversions API​ and click CONFIGURE

Step 2: Enable toggle

To show pixel options activate Enable TikTok Pixel Conversions API toggle

Step 3: Insert TikTok Pixel ID

To find your TikTok Pixel ID, locate it within your TikTok Ads Manager account under the Event Manager section. Log in to your TikTok Ads Manager account. In the top navigation menu, go to Tools (or Assets) and select Events. Under the Web Events section, click Manage. You will see a list of your created pixels. Look for the ID displayed directly under or next to your Pixel Name (it is an alphanumeric string, e.g., C1234567890ABCDEFG). Click Copy ID to copy it to your clipboard.

Step 4: Insert TikTok Conversions API Access Token

To generate or retrieve your TikTok Events API (Conversions API) Access Token, follow these steps inside TikTok Ads Manager: Log in to TikTok Ads Manager. Go to Tools in the top navigation bar and select Events (or Events Manager). Under the Web Events section, click Manage. Click on the specific Pixel name you want to set up with the Events API. Switch to the Settings tab at the top of the page. Scroll down to the Events API section and click Generate Access Token. Copy the generated string and save it immediately (this token acts as your secret key for sending server-side events).

Step 5: Click Save

Click Save to save settings and activate pixel.