WordPress WooCommerce Google Tag Manager Enhanced Ecommerce (UA) Tracking

Overview

WordPress WooCommerce Google Tag Manager Enhanced Ecommerce (UA) Tracking extension allows you to track product impression, product detail views, add to cart action, remove from cart actions, checkout steps and purchases through Google Tag Manager and Data Layer. It can be used to not only install Google Tag Manager in your WooCommerce store but also enable the awesome world of Enhanced Ecommerce by Google, AdWords Dynamic Remarketing and AdWords Conversion tracking. You can receive in depth data about your customers, their shopping behavior, your product performance, AdWords performance and more.

What's included?

• All features of Google Tag Manager related to enhanced ecommerce tracking.
• Built-in support for AdWords Dynamic Remarketing and AdWords Conversion Tracking through Google Tag Manager.
• Built-in support for social interaction tracking
• Built-in support for Facebook Custom Audience Pixel
• Supports both GTM v.1 and GTM v.2 interfaces.
• Up to 3 hours customization included.

Key features

• Works with Google Tag Manager
• Install Google Tag Manager through the extension itself ^NEW
• Track product impressions in category listing
• Track product detail views
• Track add to cart actions including quantities, product variants and options
• Track remove from cart actions
• Track checkout steps separately
• Track checkout step options (e.g payment method chosen, shipping method etc.) *
• Track purchases
• Track refunds ^NEW
• Track promotion impressions *
• Track promotion clicks *
• Track social activity ^NEW
• Facebook Custom Audience Pixel Support for WooCommerce ^NEW
• Visitor data tracking including Universal Analytics User ID ^NEW
• AdWords Dynamic Remarketing support * ^NEW
• AdWords Dynamic Remarketing support for Grouped Products *
• AdWords Conversion Tracking Support * ^NEW
• Does not overwrite existing templates
• No monthly fees
• Suitable for custom WooCommerce and WordPress themes including AJAX based carts.

* theme dependable features that may require fine tuning by our engineers.

Supported browsers

IE 8+, Firefox  31+, Chrome 31+, Opera 24+, Safari 5.1+, Android Browser 2.3+

Note: The extension can be adjusted to support older browsers such as < IE8 by request. Get in touch for more information.

Google Tag Manager

Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization JavaScript tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.

In Depth Analytics

Enabling Enhanced ECommerce for Google Analytics reveals vital information about your customers, their shopping behaviour and checkout experience. It allows you to better understand customers and eventually improve sales and conversion rates.

Social Interaction Activity

By default social interaction activity isn't considered Enhanced Ecommerce feature however with rising popularity of social network marketing (SEM) and social media optimisation (SMO), tracking social activity on the store is an added value to reporting and analysis. The extension allows for tracking social activity for the most popular social networks through Google Tag Manager. You can now track product likes/tweets to Facebook, Google and Twitter.

Facebook Custom Audience Pixel

Go beyond Google Tag Manager and explore extended sets of conversion tracking including Facebook Pixel Conversion Tracking. If you're using Facebook Product Catalog, Facebook Product Feeds and/or Facebook Product Sets you can track external events on your product pages and build product audience. The extension comes with full support for tracking events such as "Add To Cart", "ViewContent" and "Purchase".

Custom Audiences from your Website allows you to target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products.

Google Enhanced Ecommerce

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events.

To learn more about Enhanced Ecommerce visit https://support.google.com/analytics/answer/6014841?hl=en&ref_topic=6014839