WordPress WooCommerce Google Tag Manager Enhanced Ecommerce (UA) Tracking

Extension for Magento by Anowave

  • In Stock
  • Price:
  • €119 90
  • SKU:
  • WP-GTM
  • Premium product
  • Premium product

Google Tag Manager for WooCommerce with full support for Google Analytics Enhanced Ecommerce, AdWords Dynamic Remarketing, AdWords Conversion Tracking and Social Network interaction tracking.

Track product impressions, product detail views, add to cart actions, remove from cart actions, checkout steps and purchases in WooCommerce through Google Tag Manager and Data Layer. Track banner and promotion performance. The extension creates and/or enhances the dataLayer[] object by pushing enhanced ecommerce data into it.

It enables Google Analytics Enhanced Ecommerce tracking for WooCommerce and even more.

Built-in Facebook Custom Audiences Pixel for WooCommerce. Target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products.

As a premium product it includes free installation, GTM/GA tag configuration, debugging and testing.


WordPress WooCommerce Google Tag Manager Enhanced Ecommerce (UA) Tracking extension allows you to track product impression, product detail views, add to cart action, remove from cart actions, checkout steps and purchases through Google Tag Manager and Data Layer. It can be used to not only install Google Tag Manager in your WooCommerce store but also enable the awesome world of Enhanced Ecommerce by Google, AdWords Dynamic Remarketing and AdWords Conversion tracking. You can receive in depth data about your customers, their shopping behavior, your product performance, AdWords performance and more.


What's included?

  • All features of Google Tag Manager related to enhanced ecommerce tracking.
  • Built-in support for AdWords Dynamic Remarketing and AdWords Conversion Tracking through Google Tag Manager.
  • Built-in support for social interaction tracking
  • Built-in support for Facebook Custom Audience Pixel
  • Supports both GTM v.1 and GTM v.2 interfaces.
  • Up to 3 hours customization included.


Key features

  • Works with Google Tag Manager
  • Install Google Tag Manager through the extension itself NEW
  • Track product impressions in category listing
  • Track product detail views
  • Track add to cart actions including quantities, product variants and options
  • Track remove from cart actions
  • Track checkout steps separately
  • Track checkout step options (e.g payment method chosen, shipping method etc.) *
  • Track purchases
  • Track refunds NEW
  • Track promotion impressions *
  • Track promotion clicks *
  • Track social activity NEW
  • Facebook Custom Audience Pixel Support for WooCommerce NEW
  • Visitor data tracking including Universal Analytics User ID NEW
  • AdWords Dynamic Remarketing support * NEW
  • AdWords Dynamic Remarketing support for Grouped Products *
  • AdWords Conversion Tracking Support * NEW
  • Does not overwrite existing templates
  • No monthly fees
  • Suitable for custom WooCommerce and WordPress themes including AJAX based carts.

* theme dependable features that may require fine tuning by our engineers.


Ecommerce Analytics

By enabling enhanced ecommerce you will be able to receive extended set of data with regards to your products, conversion, customers, promotions etc.

You can see how your products and categories perform, how product position affects conversion rates and more.

Supported browsers

IE 8+, Firefox  31+, Chrome 31+, Opera 24+, Safari 5.1+, Android Browser 2.3+

Note: The extension can be adjusted to support older browsers such as < IE8 by request. Get in touch for more information.


Google Tag Manager

Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization JavaScript tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.


In Depth Analytics

Enabling Enhanced ECommerce for Google Analytics reveals vital information about your customers, their shopping behaviour and checkout experience. It allows you to better understand customers and eventually improve sales and conversion rates.


Social Interaction Activity

By default social interaction activity isn't considered Enhanced Ecommerce feature however with rising popularity of social network marketing (SEM) and social media optimisation (SMO), tracking social activity on the store is an added value to reporting and analysis. The extension allows for tracking social activity for the most popular social networks through Google Tag Manager. You can now track product likes/tweets to Facebook, Google and Twitter.


Facebook Custom Audience Pixel

Go beyond Google Tag Manager and explore extended sets of conversion tracking including Facebook Pixel Conversion Tracking. If you're using Facebook Product Catalog, Facebook Product Feeds and/or Facebook Product Sets you can track external events on your product pages and build product audience. The extension comes with full support for tracking events such as "Add To Cart", "ViewContent" and "Purchase".

Custom Audiences from your Website allows you to target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products.


Google Enhanced Ecommerce

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events.

To learn more about Enhanced Ecommerce visit https://support.google.com/analytics/answer/6014841?hl=en&ref_topic=6014839


Extension version
Magento platform version
Conversion rate

Our products come with a premium support. To report a bug, use our Premium Help Desk available in your account at Anowave.

Customer review(s)

Jürgen Van de Brug

Purchased WordPress WooCommerce Google Tag Manager Enhanced Ecommerce (UA) Tracking

We tried a free version alrady available for WordPress and despite it worked well, it didn't provide us with the complete set of ecommerce data that we needed. This very plugin on other hand delivered much more in terms of tracking. As a paid plugin we were provided with top level support and had everything adjusted by the support team quickly and flawlesly.

Useful and must-have plugin. Thank you.

Yes, I recommend this product

Note: By submitting a review you agree to our Terms and Conditions.

User Guide & Documentation


This plugin can be installed in a few minutes, by going through the following steps:

  • Download/purchase the plugin
  • Unzip the file in a temporary directory
  • Copy plugin into your plugins directory. This plugin will NOT replace existing code.
  • Go to your WordPress admin Panel -> Plugins and activate the plugin
  • Go to Settings -> Google Tag Manager and configure the extension.
  • That's it.

Now: Next:

If you like this product, share it with your friends

Who are we

Anowave is in business since year 2007. Since then we've been developing web sites for customers in UK. We are focused primarily on providing web based solutions build on top of open source technologies such as PHP, MySQL etc. The company is powered by highly skilled professionals including top level software developers, talented graphic designers and broadminded managers.

Unlike other development companies, we are focused on providing a solid, high performance and 100% bespoke software for our clients and partners. We've been developing an in-house content management system called Anowave.