Extension for Magento by Anowave
Enables Google Analytics Enhanced Ecommerce - Web Tracking for your Magento store with full support for Enhanced Ecommerce, AdWords Dynamic Remarketing, AdWords Conversion Tracking, Social Interaction tracking, Facebook Custom Audiences Pixel tracking and User ID tracking.
Measure your product performance, impressions, cart additions, clicks, checkout steps, refunds and more.
The enhanced ecommerce for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
* theme dependable features that may require fine tuning by our engineers.
The extension is designed to enable Google Analytics Enhanced Ecommerce tracking in Magento automatically. It will add the required code to track product impressions, views, purchases, events and more. It's specifically designed to be unobtrusive with regards to existing files, templates, blocks, modules etc. which makes it suitable for virtually every theme for Magento.
The extension goes beyond the enhanced ecommerce data sent to Google Analytics and introduces a set of up to 20 custom dimensions associated upon purchase with each product separately. It's now possible to not only record standard stuff such as price, quantity, category, brand etc. but also record customer specific values and assign them with each product separetely.
Built-in custom dimensions
Through custom dimensions it's now possible to filter product performance by an extended set of data and see how your products perform by gender or customer group for instance. By default, built-in dimensions are limited to 5 but they can be increased up to 20 depending on your personal requirements. (Up to 200 for premium Google Analytics accounts). Contact us for support and questions.
By default social interaction activity isn't considered Enhanced Ecommerce feature however with rising popularity of social network marketing (SEM) and social media optimisation (SMO), tracking social activity on the store is an added value to reporting and analysis. The extension allows for tracking social activity for the most popular social networks through Google Tag Manager. You can now product shares to Facebook, Google and Twitter.
Our products come with a premium support. To report a bug, use our Premium Help Desk available in your account at Anowave.
I'm trully impressed by this extension. Not only it worked like a charm but it's possibly the most complete solution with regards to enhanced ecommerce. It covered all aspects of data tracking including event tracking such as "Add to cart", "Removed from cart" without modifying anything on our system.
What's more impressive is that the extension allows us to update our theme files like we normally do without messing with the logic added with regards to enhanced tracking.
Anyway, I'd definatelly recommend this extension. Awesome work Anowave!
Yes, I recommend this product
I was searching for a complete Google Analytics Enhanced E-commerce solution for one of my clients Magento stores. This was a true life saver, not only it gives a complete Enhanced E-commerce integration, but if you stuck anywhere (e.g. your Magento uses some custom modules), Anowave support will be there for you. My situation was just like that and they solved all issues for me. So, definitely, the best product of it's kind.
Yes, I recommend this product
This extension can be installed in a few minutes, by going through the following steps:
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Anowave is in business since year 2007. Since then we've been developing web sites for customers in UK. We are focused primarily on providing web based solutions build on top of open source technologies such as PHP, MySQL etc. The company is powered by highly skilled professionals including top level software developers, talented graphic designers and broadminded managers.
Unlike other development companies, we are focused on providing a solid, high performance and 100% bespoke software for our clients and partners. We've been developing an in-house content management system called Anowave.